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Don’t Let the Cloud Opportunity Pass You By

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Westcon-Comstor has made significant investments in our cloud solutions business lately, largely because of the tremendous opportunity we see with our vendor and solution provider partners.

IDC’s recent 2015 Enterprise Cloud Computing Survey bears out our optimism. For one, the research firm expects the average company to dedicate 25% of its IT budget to cloud computing this year.

And while 72% of organizations have already started investing in cloud technology themselves (and another 16% plan to do so this year), it’s only the beginning. After all, IDC’s survey also indicates that more than half of companies aren’t even sure which IT operations are best suited for cloud.

In other words, there’s never been a better time to start having cloud conversations with your customers (or continue to have them if you’ve already started). Clearly, businesses are interested in cloud but they’re not sure what to do. And what’s been the channel’s value add for decades? Helping customers solve business and IT issues.

Haven’t started much of a cloud practice yourself? No worries. We’ve got you covered. Part of our investment is developing all the enablement and training programs you need. And we can help you fill in the gaps on your behalf.

Plus, our innovative BlueSky cloud and service management and delivery platform provides solution providers with all the key information necessary to manage and grow their cloud business, including analytics, ordering, fulfillment, billing, renewal notifications and more.

Check out our recent blog on Business Solutions to learn more how we can help you make cloud less….cloudy.

And it’s not just solution providers that recognize the value that distributors add around cloud. More cloud vendors are turning to distribution to reach the small and medium-sized enterprise market. For example, Microsoft’s primary cloud goal for distributors is simple: get more active and capable solution providers to think about cloud-based solutions and lead with Microsoft-based cloud services, the company’s Peter Davidson said in another GTDC research report.

And it’s not just the industry’s giants. Faction, an enterprise-class IaaS cloud provider founded 10 years ago, sold direct to VARs and MSPs for about five years before turning to distributors in 2011. Now, about 60% of the company’s revenue flowed through distribution, including Westcon-Comstor, according to the same GTDC report.

 

Dan Connolly

SVP & General Manager, Cloud Practice at Westcon