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Purple, formerly known as Purple WiFi, helps businesses connect with people who are in their venues through major social networks, or a simple and easy to use login form option. Wherever people are in the world, the Purple login journey will be served up in their own language and is quick, easy and secure.

Purple’s portal enables Comstor reseller partners to provide those key individuals within a business with real-time insight around first and repeat visitor data at a granular level. Unearthing demographic, technology and location behavior across single or multiple sites anytime, anywhere.

Keeping in touch with visitors couldn’t be simpler. The portals built in CRM keep profile data up-to-date and secure, while its marketing campaign features utilize a friendly drag and drop interface with intelligent and responsive re-sizing. Using Purple’s reconnection feature, enterprises can easily make their WiFi experience feel seamless so users can be dynamically logged in each time they revisit a business; be it in the same building or halfway around the globe.