Channel Futures Names Westcon-Comstor’s Adam Davison a 2025 Channel Influencer Award winner

Awards recognise the year’s highest achievers in strategic thinking and innovation in the channel

LONDON, UK – 19 March, 2025 – Westcon-Comstor, a global technology provider and specialist distributor, today announced that Adam Davison has been named a 2025 Channel Influencer Award winner by Channel Futures. 

Adam, Senior Director, AWS Marketplace EMEA at Westcon-Comstor, is one of 50 individuals recognised by the editors of Channel Futures as a thought leader who has impacted the direction of the IT channel in the past year. He is profiled on Channel Futures and in a special digital issue that can be downloaded from their website.

The recognition comes after Adam played a key leading role in the launch and growth of Westcon-Comstor’s innovative AWS Marketplace programme.

Launched last year, the programme is designed to unlock new growth opportunities for partners by providing a streamlined and simplified route to transacting on AWS Marketplace. Meanwhile it enables participating software vendors to grow their cloud marketplace business.

Since 2018, the Channel Futures Channel Influencer Awards have recognised the 50 top-performing executives in the channel. This year’s list can be found here.

Channel Futures Channel Influencers are a cross-section of industry leaders who have had the biggest impact on their organisations and on the channel overall. From technology advisors to managed service providers, vendor and distributor execs, analysts and more, these senior leaders represent the future of the channel.

Channel Futures recognises them as the year’s highest achievers in strategic thinking and innovation in the channel. In selecting this year’s Influencers, Channel Futures’ editors considered the organisation’s partner growth, channel innovation and the individual’s commitment to the channel, along with the standing each person has among their peers.

“Channel Futures is proud to identify a whole new class of movers and shakers who are having a profound impact on the way the channel does business,” said Craig Galbraith, Editorial Director for Channel Futures. “As the majority of businesses seeking technology solutions rely on channel partners to help them evolve and grow, the influencers on this list are at the core of the industry today.”

“It’s an honour to be featured in this prestigious list,” said Adam Davison. “The recognition from Channel Futures reflects the success and growth of our AWS Marketplace programme, which continues to go from strength to strength and is helping to secure the role of the channel in the cloud marketplace economy.”