MLR Networks is a trusted name in agile infrastructure and security-driven networking, providing tailored IT solutions that help businesses build robust and high-performing systems.
Their goals were bold yet clear – to strengthen their partnerships, grow their cybersecurity capabilities, and establish themselves as a serious services partner. Achieving these milestones called for a partner to guide them in refining their offering, identifying opportunities, and steering them toward growth. They found that partner in Westcon-Comstor.
Watch the full story in the video below.
A renewed focus on cybersecurity
Cybersecurity is increasingly top-of-mind for businesses worldwide, and MLR’s customers are no exception. “Cybersecurity, right now, is the primary focus for all our customers,” said Matt Cox, Sales Director for MLR. Recognising this, MLR made cybersecurity the centrepiece of their growth strategy, sharpening their proposition to meet heightened customer demand in this area.
But no business thrives alone. To design a service portfolio that truly met customer needs, MLR needed expertise. As
“Working alongside Comstor’s MSP team helped us to define and develop our service offerings.,”
Leveraging data for smarter strategies
Understanding customer needs is only half the battle. To tap into a new sector effectively, businesses need data—and the right guidance to interpret it.
“Comstor provided the data for net new potential customers. The budget and renewal information they gave us gave us the intelligence we needed to profit from this new sector,” commented Jacqualine
These data points not only identified potential customers but also helped MLR make informed decisions, accelerating their ability to deliver value in a competitive market.
Credibility built on expertise
While enhancing services and targeting new sectors are essential, success in IT often boils down to one vital factor—credibility.
“The biggest success I think that we’ve seen probably is our credibility,” James Wilkie, Chief Revenue Officer for MLR explained. “The ability to be able to sit in front of our customers and actually talk about stock, talk about lead times, talk about finance, talk about project program management.”
This newfound authority has enabled MLR to position itself as a trusted partner for its customers, building stronger relationships along the way.
Looking Ahead
With the foundation set, the focus for both MLR and Comstor now shifts toward future growth and profitability. “Looking ahead for Comstor and MLR, it’s all about growth, but more importantly in terms of profitability,” Jacqueline highlighted.
Looking to grow with the right partner? Get in touch to see how we can empower your success!