Logicalis hits coveted Diamond Elite status with Westcon-Comstor's help

Logicalis is a global technology service provider that empowers organisations with innovative solutions in cloud, connectivity, and security. 

Competition in the IT market is fierce, and Logicalis knew they needed a fresh approach to stand out. Some of their key customer segments were highly cost-focused, requiring a value-driven approach that aligned with tight budgets. At the same time, there was an urgent need to expand their technology stack to better serve their customers. Recognising this, Logicalis began a search for both the right solutions and a partner with market insights to match.

Watch the full story in the video below.

Find the edge

Their search brought them to Westcon-Comstor, a choice anchored on shared goals and strong collaboration. Logicalis was impressed by Westcon-Comstor’s partnership with Extreme Networks, which added an attractive edge to their offering.

“We decided the Extreme Network’s portfolio was the right fit for us to address those competitive pressures,” they shared, highlighting how the portfolio allowed them to enhance their services and cater to both cost-sensitive and feature-focused clients.

Leveraging Partnerships for Success

No business grows alone, and Logicalis recognised the value of collaboration. Choosing Westcon-Comstor as their distribution partner wasn’t just about convenience. It was about finding a team that understood their market dynamics and could actively contribute to their success.

Logicalis credited the partnership for giving them more than just access to new technologies like those from Extreme Networks. They praised the practical expertise and market insights that helped their team feel confident in deploying these solutions strategically.

“They helped us with the enablement of our teams, both pre-sales and technical,” Logicalis shared, highlighting how this kind of hands-on collaboration made their teams stronger and better equipped to deliver on customer needs.

The partnership also introduced new commercial models like Networking as a Service (NaaS), which helped Logicalis offer customers greater flexibility and stand out in the fiercely contested IT market.

Hitting milestones

Through hard work and collaboration, Logicalis achieved one of their proudest milestones to date by securing Extreme Networks’ prestigious Diamond Elite partnership status.

“We have managed to secure the Diamond Elite partnership status,” Logicalis said. Achieving this accolade is a clear testament to Logicalis’ growth and their ability to deliver quality solutions to the market.

Perhaps even more exciting was turning their new partnership capabilities into real-world results. Logicalis landed their first customer under the new Extreme Networks offering—a moment that validated their strategy and proved the value of an aligned, goal-focused partnership with Westcon-Comstor.

Looking Ahead

Logicalis’ growth story is proof that clear goals and smart decisions can turn even the toughest challenges into stepping stones for success. By focusing on their customers, leveraging strategic relationships, and staying committed to innovation, Logicalis positioned themselves as a leader in the market—well-equipped not just to survive, but to thrive.

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