Easy access WiFi for your customers, valuable data for your business
Purple is an intelligent platform for physical spaces. Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data. Purple works as a cloud overlay to Cisco CMX and Cisco Meraki technology. While the Cisco CMX and Cisco Meraki Dashboard help CIOs and CTOs understand more about their business, the Purple Platform provides CMOs and marketing teams with the kind of analytics and marketing tools that they are used to from Google Analytics - for their websites.