Westcon-Comstor promotes Maurizio Lavagna to Southern Europe sales leadership role
Experienced leader to drive sales execution under unified European operating model
Athens, Greece – May, 2026 – Westcon-Comstor, a global technology distributor specialising in cybersecurity, networking and hybrid cloud solutions, today announced the promotion of Maurizio Lavagna to the role of Vice President of Regional Sales, Southern Europe, as part of its Future Ready execution model designed to simplify and harmonise how partners and vendors across Europe engage, collaborate and grow .
Based in Milan, Italy, Maurizio’s elevation to the newly created position marks the latest chapter in his career at Westcon-Comstor. He joined the company in 2012 and has occupied numerous senior roles within the region, most recently serving as Managing Director, Southern Europe.
The promotion reflects a broader shift in how Westcon-Comstor is reshaping its offering and go-to-market strategy across Europe to meet the changing needs of partners and vendors in the era of platforms, marketplaces and ecosystems.
By evolving its sales operating model, the company is scaling what works and building a future-ready foundation in which it serves as a hub that wraps vendor solutions with data-driven, value-added services – empowering partners to build repeatable, modular offerings that drive revenue throughout the lifecycle, from new logo acquisition to expansion and renewals.
Maurizio will lead an invigorated and integrated regional sales operation that brings Westcon and Comstor teams together in a single structure, in line with broader moves to unify the distributor’s European sales organisation under a single operating model and platform.
Designed for scalability, the integrated model provides seamless, end‑to‑end coverage across the region, supporting partners from the largest strategic accounts to the smallest emerging players.
It ensures a consistent experience across technologies, geographies and routes to market, with clear ownership, coordinated coverage and improved visibility of opportunities, while retaining the flexibility to support both local needs and complex, multi‑country engagements.
Dedicated sales teams, aligned by region and market focus, will work closely with vendors to accelerate growth, deepen market penetration and ensure consistent execution. This reinforced approach ensures Westcon‑Comstor’s leading vendors are supported by teams focused on their long‑term success.
The unified sales model represents the most significant step to date in Westcon-Comstor’s reinvigoration of its European go-to-market approach, following last year’s appointment of Stéphane Reboud as Senior Vice President Sales, Europe, to whom Maurizio will report.
Maurizio will be supported by a Southern Europe sales leadership team comprising:
- Alessandro Della Negra, Director of Sales & Country Manager, Italy, Greece, Cyprus and Malta
- Sebastien Asseman, Director of Sales & Country Manager, France
- Miguel Almeida, Director of Sales & Country Manager, Spain and Portugal
- Slavomir Majchrak, Sales & Country Manager, Czech and Eastern Europe
- Mirtill Mlinarik, Director of Field Marketing, Southern Europe
“Across Southern Europe, partners and vendors want simplicity, clear points of ownership and a distributor that can support them consistently,” said Maurizio Lavagna, Vice President of Regional Sales, Southern Europe at Westcon‑Comstor. “This new structure gives us the scale and joined‑up execution to be easier to work with, while staying close to the local relationships that drive success in the channel. We’re also simplifying how we execute, with more data-led, platform-enabled and marketplace-led motions that help partners win across the full customer lifecycle, not just the initial transaction. My priority is to help our teams focus on what matters most: strong partner engagement, disciplined execution and enabling sustainable growth across our core technology domains.”
“Maurizio has been an integral part of Westcon‑Comstor’s European sales journey, and this promotion reflects both his leadership and the momentum we are building with our unified operating model,” said Stéphane Reboud, Senior Vice President Sales, Europe at Westcon‑Comstor. “The channel is moving rapidly into an ecosystem era characterised by co‑selling, platforms and lifecycle selling. Our role is evolving accordingly, from a linear link in a chain to a hub that aggregates capabilities and orchestrates collaboration across vendors, partners and platforms. By combining clarity of ownership with repeatable enablement, data‑led execution and lifecycle services, we are helping partners and vendors scale with confidence across Europe.”
About Westcon-Comstor
Westcon-Comstor is a global technology distributor specialising in cybersecurity, networking and hybrid cloud solutions. With a presence spanning more than 50 countries, it drives innovation by connecting technology from the world’s leading IT vendors with a channel of resellers, systems integrators and service providers. By combining data-driven intelligence, technical expertise and strong partnerships, Westcon-Comstor empowers channel partners to seize opportunities and achieve sustainable growth. It goes to market through three lines of business: Westcon, Comstor and Rebura.
