People want to work with us
Larger resellers work with us because of our global footprint and inventory, and our in-depth knowledge of vendor solutions, programmes, and processes. Mid-market resellers appreciate how we invest our time, money, and resources into their business. But they all value our digital capabilities which drive operational efficiency and compliance. They trust us because of the accuracy, reliability, and transparency of our digital tools.
Enabling a digital business
For example, our PartnerCentral marketplace, moves them closer to their digital business with all the tools, analytics, and data they need to purchase, procure and transact easily. It simplifies and expands their cloud business too, without the need to invest in their own platforms, billing systems or analytics. We pull data directly from our sales tools and vendor systems via APIs in real time, which streamlines their back-office functions and reduces the risk of errors.
Delivering partner outcomes
Partner success is more than just about transactions, it’s now about achieving outcomes. Partners look to us to guide them around new technologies and new vendors – onboarding the right vendors depending on their strategy. We take a good look at their business, their strategy and work out a tailor-made growth plan for them. They want us not only to deliver logistically, giving them the best price and best product at the right time, but also to guide them on future opportunities that will allow them to grow. For example, we help them on their journey to the cloud with solutions to help them manage that shift financially. We help them prepare for the impact cloud is going to have on their business when they start transitioning to recurring revenue.