Leading analyst firm highlights Westcon-Comstor’s data-driven approach and AWS Marketplace programme

Westcon-Comstor’s data-driven approach to technology distribution has been highlighted by a leading analyst firm.

The IDC market note, Westcon-Comstor Demonstrates the Value of Next-Gen Distribution With AWS Marketplace Evolution and Data-Driven Approach, explores how we are delivering value to our vendors and partners. 

As well as our data-focused strategy, as evidenced by our Intelligent Demand offering and Partner Insights tool, the market note looks at the launch and growth of our AWS Marketplace programme.

Launched in 2024, the programme provides channel partners with a simplified and streamlined route to transacting on AWS Marketplace, while enabling software vendors to scale their cloud marketplace business.

Atul Damani, Chief Data Officer at Westcon-Comstor, said: “We’re pleased that our data-driven approach, powered by AI, has been highlighted by one of the technology sector’s leading analyst firms. IDC has captured the essence of our data story very effectively.”

Adam Davison, Senior Director, AWS EMEA at Westcon-Comstor, added: “Our AWS Marketplace programme is seeing real momentum. To see its success and value being highlighted in this way is fantastic.”

IDC subscribers can access the document via the IDC website (IDC reference number #EUR153089125, January 2025): Westcon-Comstor Demonstrates the Value of Next-Gen Distribution With AWS Marketplace Evolution and Data-Driven Approach.