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Patrick Aronson appointed Chief Marketing Officer of Westcon-Comstor


We are pleased to announce, that we have appointed Patrick Aronson as Chief Marketing Officer. Patrick will be responsible for driving growth and building a modern marketing organisation that will ensure our continued leadership in a world increasingly driven by subscription and as-a-Service business models.

He takes on this new role in addition to his current role as Executive Vice President in Asia Pacific, where he is responsible for business performance across Southeast Asia, China, Japan, Korea, Australia and New Zealand.

We continue to see accelerated market demand across global markets – and continued customer growth from the channel community. This new appointment signals a renewed focus and investment in partner success, and a commitment to deliver solutions and technology that will help channel customers to adapt and prosper in an environment pivoting to software and cloud.

Patrick will lead our global marketing strategy and drive the evolution of the company’s 130-person strong global marketing team with a focus on analytics, marketing automation and partner success.

In a move which heralds a truly international leadership team for us, Patrick joins fellow C-suite members – David Grant, CEO, in London, Rakesh Parbhoo, CTO, in Johannesburg and Callum McGregor, CFO, in New York.

“I’m thrilled to take on this new responsibility as CMO as we continue to build and grow the business,” said Patrick. “I know first-hand from our partners that they’re looking to us to provide the right tools, process and structure at scale so they can adapt their business models to deliver recurring value to each one of their customers. Westcon-Comstor is already a trusted brand by the world’s leading technology vendors. As these vendors pivot to subscription and annuity models, they too are keen leverage our focus on Partner Success.

“As an inspirational leader who has been part of this business for the past seven years, Patrick is the ideal person to join the C-suite and to drive partner success”, said David Grant, CEO, Westcon-Comstor. “Patrick’s been instrumental in spearheading our success in the Asia Pacific region, having launched and led initiatives like our APAC Partner Success Centre and developing our cloud business with AWS and Microsoft. He’ll bring that experience, leverage the work and make it global. The future is bright – and I’m excited to work more closely with Patrick.”

Find out more about our Leadership team.