Skip to main content

Westcon-Comstor appoints Ahmed Kassak to lead Westcon Sweden operation

2 MINUTEN GELESEN
Announcements Company Growth

Westcon-Comstor news

Newly appointed country director leads a refreshed and revitalised Sweden team

STOCKHOLM, SWEDEN – 28 January, 2025Westcon-Comstor, a global technology provider and specialist distributor, today announced the appointment of Ahmed Kassak as Sweden Country Director for its Westcon arm, as it targets accelerated growth across cybersecurity, networking and cloud technologies.

 

Westcon-Comstor operates in more than 50 countries across EMEA (Europe, Middle East and Africa) and APAC (Asia-Pacific), with global revenue of $3.69bn in its latest financial year. The company’s Swedish operation is run out of Stockholm, with nearly 60 employees in Sweden across its Westcon and Comstor divisions.

Kassak joins Westcon Sweden with extensive leadership experience in SaaS, having spent several years driving business growth in the Nordic region at companies such as Ryte and Siteimprove.

His priorities at Westcon will include enabling channel partners’ success and growth by leveraging the company’s data-driven approach and value-added     services spanning training, enablement and education.

He will be looking to grow Westcon’s business in Sweden with key strategic vendors including Extreme Networks, F5, Infoblox and Palo Alto Networks as well as emerging vendors such as Proofpoint, Vectra AI and Zscaler.

Underpinning this partner and vendor growth will be proprietary Westcon products and offerings including Intelligent Demand, 3D Lab and Partner Insights.

The appointment comes as part of a wider reinvigoration of the Westcon Sweden team. Linus Voxlin recently became Vendor Sales Manager following a promotion, while on the operational side Isabelle Gyllenhammer has been promoted to Sales Support Manager. Both will report directly to Ahmed.

Meanwhile Anastasia Kristoffers has joined as AWS Partner Scale Manager, driving Westcon’s AWS Marketplace programme in Sweden. The programme equips partners with a simplified and streamlined route to transacting on AWS Marketplace while enabling vendors to grow their AWS Marketplace business.

“I feel fortunate to have been given this opportunity, where I can align with an industry I’m passionate about and strengthen Westcon’s position in the market even further,” said Ahmed Kassak, Sweden Country Director, Westcon, at Westcon-Comstor. “For the past eight years, I’ve focused on leading teams in the fintech and SaaS industries, driving digital innovation and optimisation as well as focusing on customer and partner engagement. The significance of cybersecurity in particular as the cornerstone of our digital world attracted me to Westcon, and I’m excited to drive continuous improvement in our offering without losing our DNA or compromising on our execution. We have the product, the partnerships, and the skills. Now it’s time to strengthen our position as the go-to provider across cybersecurity and all our key technology domains.”

“Ahmed’s career to date has been centred on sales and leadership, with over a decade in management roles. It’s this combination of relevant experience, his enthusiasm for Westcon and the channel and his fit with our culture that makes him the perfect person to lead Westcon in Sweden,” said Arno Beker, Managing Director Westcon, Northern Europe at Westcon-Comstor. “I’m very excited to see what Ahmed and the Sweden team can achieve in what is a very important market for us and a key growth engine for our business.” 

Media Contact
Westcon-Comstor PR team
pr@westconcomstor.com

Get in touch