Drive Business Growth: Strategic Insights from Palo Alto Networks’ Distribution Kick-Off (DKO) FY25
As it does every year, the EMEA & LATAM Distribution Kick-Off (DKO) FY25 sets the stage, not only for Palo Alto Networks’ vision and strategies but also as an exploration of pivotal trends.
Discover the key insights from the event that will inform your path towards increased business growth—and how Westcon-Comstor can be your reliable partner on that journey.
The key insights:
Platformisation is gaining traction
The industry is moving away from individual point products and toward integrated platforms, driven by an increasingly complex threat landscape and the need for more comprehensive and automated security solutions. Palo Alto Networks’ platform approach—spanning network security, cloud security, and Security Operations, all underpinned by Unit 42 threat intelligence—therefore presents significant opportunities for larger deal sizes and increased revenue potential.
AI-driven security is on the rise
Artificial intelligence is playing an increasingly important role in cybersecurity, providing real-time threat detection and response, improving automation, and enhancing the efficiency of security operations. Capitalise on AI-driven tools like Palo Alto Networks’ Precision AI™ that enables customers to identify, analyse, and respond to threats with industry-leading accuracy.
SOC transformation is key
Security Operations Centres (SOCs) are facing a surge in threats and operational complexity. To stay ahead of the curve, they need to embrace innovative solutions that leverage automation and artificial intelligence. This trend is exemplified by Palo Alto Networks' recent acquisition of IBM QRadar SaaS, which further strengthens their Cortex XSIAM platform and its AI-driven capabilities. This move also offers QRadar customers a smooth migration path to a future-proof platform.
Services set to drive increasing revenue
The market for cybersecurity services is expanding with a forecasted spend increase of 13% in 2024 across EMEA and LATAM regions. This growth is fuelled by the need for compliance with regulations and enhanced cyber resilience. Partners who can meet these demands stand to gain significant revenue opportunities, positioning themselves as key players in this evolving sector.
A partnership for success
At DKO FY25, Patricia Murphy from Palo Alto Networks and Rene Klein from Westcon-Comstor discussed the growing complexities of cybersecurity. They also highlighted the criticality of distributors in developing Distribution-Managed Partners, and how Westcon-Comstor enables partners to help their end-users make informed decisions about their security needs.
How Westcon-Comstor can be your partner for growth:
- Data insights: Westcon-Comstor's Intelligent Demand (iD) analytics-led sales and marketing programme leverages data insights, market intelligence, and channel expertise to identify new and existing opportunities for growth.
- Services: Our comprehensive services capabilities from education and support to deployment and migration support the full project lifecycle.
- AWS Marketplace: We simplify and support AWS Marketplace transactions for our partners, helping them to sell where their customers are buying.
- PoC and PoV: We offer unique tools like 3D Lab, our cutting-edge environments to better demonstrate product capabilities and value to customers.
- Empowerment through training: Comprehensive enablement and training programmes equip partners with essential skills and knowledge, boosting sales performance.
- Market trend alignment: By aligning with strategic market trends, we are well-positioned to address the evolving needs of our clients and partners.
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Westcon-Comstor is proud to be the reigning EMEA & LATAM Distributor of the Year for three consecutive years.
These awards are a clear recognition of our strategy alignment, growth, and the strong partnerships we have nurtured over the years.
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