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Channel Research Report

2024 Channel Research Report

Bridging the Gap: Power Up Your Data for Channel Partner Transformation

The next wave of digital transformation is upon us and data is at its heart. For partners scaling their XaaS business, accessing and using the right data is key.

We surveyed 500+ partners in 9 countries to find out partners’ data challenges, opportunities, and game plans.

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Some key insights include:

Data is indeed key for partners’ transition to recurring revenue models

Too much data can hinder partners’ XaaS journey, making it difficult to act

Distributors are uniquely positioned to provide meaningful customer and market data insights to partners

Explore more insights from our previous research

2023 Channel Research Report

Navigating the shift: The role of distributor marketplaces in Partner Success

In this research report, you’ll learn:

  • What challenges and opportunities partners are facing as they transition to XaaS models
  • How far partners are in their transformation journey
  • How distributor marketplaces can help partners overcome challenges and accelerate their transition to XaaS models 


Read the 2023 report