Westcon-Comstor and Proofpoint ink AWS Marketplace deal to accelerate partner growth

The new agreement offers seamless AWS Marketplace transactions, allowing European partners to tap into a major growth opportunity

LONDON, UK – 16 October, 2025 – Westcon-Comstor, a global technology provider and specialist distributor, today announced an expansion of its relationship with Proofpoint, a leading cybersecurity and compliance company, through a new AWS Marketplace agreement designed to accelerate channel partner growth.

Under the agreement, partners in Europe can buy Proofpoint security solutions from Westcon-Comstor via private listings and sell directly to their customers in a frictionless, end-to-end process entirely within AWS Marketplace. This will enable Proofpoint to scale adoption of products across Europe, including its AI-driven Proofpoint Human-centric Security Platform and Proofpoint Premium Services.

Proofpoint is the latest software vendor to join Westcon-Comstor’s AWS Marketplace programme, alongside the likes of Check Point Software, Cisco, CrowdStrike, F5, Juniper Networks, Palo Alto Networks and Zscaler.

Launched last year, the programme provides partners with a streamlined and simplified route to transacting on AWS Marketplace, along with specialist support and advisory and consulting services from a dedicated in-house team.

The distributor recently enhanced partners’ experience further by introducing multi-currency functionality and flexible payment solutions for AWS Marketplace transactions.  

A recent report by Canalys, part of Omdia, projected that spend via hyperscaler cloud marketplaces will reach $163 billion by 2030, with channel partners responsible for 59% of that total.

Meanwhile quarterly AWS customer spend commitments surged 25% year-on-year to $195bn recently. With every transaction made on AWS Marketplace counting towards these spend commitments, partners can leverage marketplace selling to empower their customers to maximise the value of cloud investments while strengthening their security posture.

Westcon-Comstor’s AWS Marketplace programme is designed to enable partners to tap into this opportunity, while taking advantage of the faster deal closures and higher return on investment on offer.

With distribution agreements in place across multiple key European markets, the AWS Marketplace agreement represents the latest milestone in Westcon-Comstor’s relationship with Proofpoint. Earlier this year Westcon-Comstor became the first Proofpoint Authorised Training Partner (ATP) in Europe, allowing the distributor to deliver Proofpoint-certified education and enablement services at scale to channel partners and end-users across the region.

“We are thrilled to welcome Proofpoint to our AWS Marketplace programme,” said Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market at Westcon-Comstor. “As end-user buying behaviour evolves, hyperscaler marketplaces – led by AWS Marketplace – are becoming the preferred software procurement route. Our AWS Marketplace programme equips partners to meet this demand, offering a seamless way to transact and deliver value. Collaborating with leading security vendors like Proofpoint strengthens our commitment to helping the channel thrive in the cloud marketplace economy.”

"Expanding our partnership with Westcon-Comstor to offer Proofpoint’s solutions on AWS Marketplace across Europe marks an important milestone in how we serve our customers and partners," said Kent Breaux, Senior Vice President, EMEA at Proofpoint. "Together, we are making it easier than ever for organisations to access our comprehensive collaboration and data security packages through the channel they trust. Unlike fragmented alternatives, Proofpoint and Westcon-Comstor deliver complete security for the human layer - helping European organisations seamlessly procure and deploy the protection their people need most."