Intelligent Demand (iD) is an analytics-led sales and marketing programme that leverages data insights, market intelligence, and channel expertise to deliver actionable insights for business growth.
Intelligent Demand uses predictive data analysis to help you identify opportunities with a higher propensity to close.
iD prioritises insights to support sales and marketing activity and maximise customer lifetime value, with proven ROIs.
Backed by best-in-class technographic and intent data, expert analyst research, channel expertise, market understanding, and data science, iD supports the journey to a data-driven growth strategy.
Intelligent Demand, along with tools such as Partner Insights, are ways Westcon-Comstor enables partners with an analytical and data-led approach to business growth and transformation.
As an analytics-led technology solutions provider, Westcon-Comstor is uniquely positioned to drive business growth and transformation for our partners and vendors with business intelligence and market data forecasting.
In our Channel Research Report 2024, Bridging the Gap: Power Up Your Data for Channel Partner Transformation, we found that 97% of our partners see data as important for their XaaS transformation. However, 56% struggle to handle multiple diverse data sources and types and 54% say access to the right data to support lifecycle selling is a key challenge.
57% of partners use data and analytics to ‘expand’
47% of partners use data to ‘analyse’
39% of partners rely on market research as their primary source of data
Take a smart, targeted approach that accelerates sales and marketing activity.
Identify additional solutions for your end customers and increase share of wallet.
Use predictive analytics to find opportunities and execute campaigns.
The iD programme utilises data on:
4M
End-customer prospects
28K
Channel partners
>140
Sub-segments of IT spend
120M
Installed technologies
