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Westcon named Avaya’s Master Agent/Distributor for EMEA 2021


In the face of tough competition, including from some of the largest names in distribution, we are delighted to announce that Westcon won the award for Master Agent/Distributor EMEA at the 2021 Avaya Partner Forum in Dubai.

The Avaya Partner Forum is the most exclusive event for Avaya partners in international markets (Europe, Middle East Africa, Asia Pacific). In this two day event, there are productive business sessions, high-level networking activities and presentations with Avaya senior leaders to help channel partners’ engagement and guidance for the coming year.

“We congratulate Westcon for its continued success in enabling the digital transformation of the channel and end users over the last 12 months,” said Fadi Moubarak, Vice President Channels, Avaya International. “Westcon has demonstrated exceptional capabilities and are truly valued for its commitment to customer success. Westcon delivered on its promise to deepen our relationship, continuously thrive for excellence, and providing a solid foundation for growth with our latest solutions. We look forward to working together again in 2022 and driving further engagement with our customers to enable their journey to successful collaboration.”

“We are thrilled to receive this award from Avaya. Avaya provides Westcon and our sales agents with a unique offering in the market as we continue to seek more growth in our cloud offerings,” said Marianne Nickenig, Vice President Networking & Collaboration, Westcon EMEA. “Our team is very driven and dedicated, consistently going above and beyond to service and support our channel partners. Of course this wouldn’t have been possible without our network of sales agents.”

Avaya is a global leader in unified communications and contact centres. 

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