Navigating commercial volatility
Helping you operate credibly and confidently
Commercial volatility is a defining feature of today’s channel environment. The gap between early commercial commitments and final pricing, availability, and delivery timelines is widening, making certainty harder to sustain and customer conversations more complex.
This volatility reflects a mix of shifting demand patterns, supply and logistics constraints, changing vendor models, and regional variation. The result is a market where transparent, informed conversations matter more than fixed promises.
Discover our latest volatility insights to help you make better decisions, tap into more resilient commercial models, and be Future Ready.
Selling with uncertainty? This is commercial volatility
Explore a more in-depth perspective on navigating commercial volatility, protecting credibility, and making smarter decisions in an unpredictable market.
Leadership perspectives
Hear how our executive leaders are seeing commercial volatility play out across their regions and partners.
MEA perspective
Europe perspective
APAC perspective
In the media
Insights and perspectives from our leaders, featured across the industry.
Why AI-era price volatility is a test of commercial resilience
By David Grant, CEO at Westcon-Comstor.
Why distribution now sits at the heart of commercial resilience for the European channel
By René Klein, Executive Vice President, Europe at Westcon-Comstor.
Building partner resilience: How the MEA channel can navigate AI‑era commercial volatility
By Rakesh Parbhoo, Executive Vice President, Middle East and Africa at Westcon-Comstor.
Featured in The Catalyst Online
AI, volatility and the future of the channel in Asia-Pacific
By Patrick Aronson, Executive Vice President, Asia-Pacific at Westcon-Comstor.
Hardware volatility continues to squeeze channel margins
By Christine Horton, Senior Editor at Channel Pro, featuring quote from Rene Klein, Executive Vice President, Europe at Westcon-Comstor
Distribution in 2026
By comms Business, featuring quote from René Klein, Executive Vice President, Europe at Westcon-Comstor
Hidden supply chain factors that can derail business strategy
By Expert Panel®, Forbes Councils Member, featuring quote from David Grant, CEO at Westcon-Comstor.
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