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Bringing Anthropic’s Claude to the channel through AWS: What this means for our partners

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Announcements

At Westcon‑Comstor, we’re always looking for ways to make emerging technologies more accessible to the channel. So we’re excited to share that we’ve signed a new reseller agreement with Anthropic - the team behind the Claude family of models.

What does this actually mean? In short: partners working with us can now offer Anthropic’s models in the Amazon Bedrock catalogue, through AWS Resale Programs. It’s another step toward making trusted, powerful generative AI more widely available across our ecosystem.

Why this matters for partners

Generative AI is moving fast, and while there’s huge opportunity, many resellers are still figuring out how to take AI from experimentation to something scalable and commercially viable. That’s where we come in.

As a long‑time AWS distributor, we’re already helping partners build out their cloud practices. With Anthropic now part of our AWS portfolio, we can extend the same commercial frameworks, technical support and go‑to‑market guidance to help partners bring Claude to their customers.

Plus, our AWS consultancy, Rebura, will be on hand to provide deeper expertise for partners who want help moving from early‑stage AI exploration to production‑ready deployments.

In the words of our team

“Generative AI represents a significant growth opportunity for our partner community, but many resellers need the right commercial model, technical enablement and delivery support to take advantage of it,” says Aaron Rees, SVP AWS Business at Westcon‑Comstor. “This agreement with Anthropic means we can now extend access to Claude through AWS across our channel, giving partners a simple way to bring leading AI capabilities to their customers.”

Continuing our investment in AI and AWS

This new agreement builds on our ongoing commitment to help partners tap into the next wave of cloud and AI innovation. By expanding access to technologies like Claude, we’re supporting partners as they create new revenue streams and bring cutting‑edge solutions to market.