LONDON, UK – 1 July, 2026 – Westcon-Comstor, a global technology distributor specialising in cybersecurity, networking and hybrid cloud solutions, today announced the appointment of Olya Scekaturova as Vice President of Regional Sales for the UK and Ireland (UKI).
An accomplished technology and IT channel executive who has previously held leadership roles with Computacenter and Insight Enterprises, Olya joins Westcon-Comstor from digital infrastructure provider Black Box where she served as Vice President, UKI and Europe.
She brings more than 15 years of experience in sales and technology services leadership, with a strong track record of driving revenue growth, leading large-scale transformation programmes and building high-performing teams.
A certified change management practitioner, Olya has won several channel industry awards and volunteers as a STEM Ambassador, bringing real-life science, technology, engineering and mathematics experiences into schools to inspire young people.
In her new role at Westcon-Comstor, Olya will be responsible for accelerating growth across the UK and Ireland, strengthening partner and vendor engagement and driving consistent execution.
She will lead a newly integrated UKI sales operation that unifies the distributor’s Westcon and Comstor teams in a single structure, in line with its reshaped European go-to-market strategy.
Olya will be supported by a team that includes John Nolan, who becomes Senior Director, Vendor Sales, having previously led the Westcon business in UKI.
As part of the distributor’s new sales approach, all engagements in UKI and across Europe are now underpinned by a single operating model, ensuring a more joined-up experience for partners and vendors across technologies, geographies and routes to market.
Partners will benefit from clear ownership, coordinated coverage and improved visibility of opportunities, while vendors gain a coherent and consistent route to market across the region.
The introduction of the unified sales model represents the most significant step to date in Westcon-Comstor’s reinvigoration of its European go-to-market approach, following last year’s appointment of Stéphane Reboud as Senior Vice President, Sales, Europe, to whom Olya will report.
“I’m excited to join Westcon-Comstor at such an important point in its journey,” said Olya Scekaturova, Vice President of Regional Sales, UKI at Westcon-Comstor. “The business has strong foundations and momentum in the UK and Ireland, with a clear strategy focused on helping partners grow through deeper engagement and consistent execution. My priority is to ensure we support partners in capturing high-margin, repeatable and lifecycle-led opportunities while enabling vendors to accelerate their channel-led growth, harnessing emerging technologies and simultaneously retaining the focus on human relationships that are central to success in the channel.”
“Olya’s clear focus on execution and operational excellence made her the outstanding candidate for this role, and I’m thrilled to welcome her to the business,” said Stéphane Reboud, Senior Vice President, Sales, Europe at Westcon-Comstor. “This appointment reflects a broader shift in how we are reshaping our offering and go-to-market strategy across Europe to meet the changing needs of partners and vendors in an era defined by platforms, marketplaces and ecosystems. UKI is one of our most important markets and, by building on our high-performance sales culture with ambition and accountability at the core, Olya and her team have the capability and mindset to drive the next phase of growth.”
Olya’s appointment completes Stéphane Reboud’s European sales leadership team, which is responsible for driving execution, performance and partner engagement across major markets:
- Olya Scekaturova, Vice President of Regional Sales, UKI
- Jens Gerken, Vice President of Regional Sales, DACH
- Arno Beker, Vice President of Regional Sales, Northern Europe
- Maurizio Lavagna, Vice President of Regional Sales, Southern Europe
- Patrick Govers, Vice President of Sales, Strategic Named Accounts
- Fabric Sultan, Director of Sales, Performance and Planning
About Westcon-Comstor
Westcon-Comstor is a global technology distributor specialising in cybersecurity, networking and hybrid cloud solutions. With a presence spanning more than 50 countries, it drives innovation by connecting technology from the world’s leading IT vendors with a channel of resellers, systems integrators and service providers. By combining data-driven intelligence, technical expertise and strong partnerships, Westcon-Comstor empowers channel partners to seize opportunities and achieve sustainable growth. It goes to market through three lines of business: Westcon, Comstor and Rebura.
