Westcon-Comstor launches 3D Lab in APAC, enabling partner innovation

The virtual lab platform empowers partners with hands-on access to multivendor solutions

SINGAPORE – 22 September 2025 – Westcon-Comstor, a global technology provider and specialist distributor, today announced the launch of its cutting-edge 3D Lab platform across the Asia-Pacific (APAC) region.

3D Lab is Westcon-Comstor’s business enablement centre, allowing partners and their customers to combine solutions from multiple vendors before implementing them in their own production environments. Partners can see how they work together and gain unique insights into the operational efforts needed for integration before committing resources.

In APAC, where digitalisation is surging but IT complexity remains a barrier, 3D Lab offers partners a crucial advantage. It simplifies the process of building secure, future-ready infrastructure by enabling hands-on testing of integrated solutions – reducing risk, accelerating deployment, and strengthening resilience in a region where safeguarding digital assets is more critical than ever.

Since its first launch in EMEA, the multi-vendor 3D Lab platform has welcomed over 3,000 users and generated more than USD $400 million in new business.

With 3D Lab now available in APAC, Westcon-Comstor is uniquely positioned as the only distributor offering a multi-vendor virtual demo lab of this scale, featuring vendors such as Cisco, Broadcom, Palo Alto Networks, Efficient IP, Zscaler, and more.

“The launch of 3D Lab in APAC marks a pivotal moment in how we support our partners across the full spectrum of digital transformation. By giving them access to a virtual, multivendor environment, we’re empowering technical teams to innovate faster, deploy smarter, and build future-ready infrastructure with confidence. This is more than a platform – it’s a catalyst for transformation, enabling our partners to lead the charge in securing the digital future of this region”, said Patrick Aronson, APAC Executive Vice President and Chief Marketing Officer at Westcon-Comstor.

As part of Westcon-Comstor’s commitment to drive technical partner engagement and growth, access to 3D Lab is exclusively through being part of Tech Xpert – a tech-to-tech community that allows professionals to test solutions, discuss real-world use cases, and understand integration.

The Tech Xpert community in APAC has continuously grown with over 500 members since the launch in September 2024. This reflects a strong regional demand for technical collaboration and hands-on learning.

For more information on the Tech Xpert community, please visit the website.