Westcon-Comstor expands online marketplace PartnerCentral across Asia

Partners in eight new markets including Singapore, Indonesia and South Korea can now access Westcon-Comstor’s flagship digital gateway to partner success, as global rollout continues 

Westcon-Comstor, a global technology provider and specialist distributor, today announced the availability of its multi-vendor online marketplace, PartnerCentral, in eight additional countries across Asia.

Representing a transformative shift in the way Westcon-Comstor works with its partners, PartnerCentral is designed to accelerate and simplify the move to cloud and as-a-service business models. It enables partners to seamlessly configure, quote, and order complex hybrid solutions spanning software, services and hardware.

Already live in several key Asian markets including Malaysia, Japan and Hong Kong, today’s expansion means PartnerCentral is now also available to Westcon-Comstor partners in Singapore, Philippines, Indonesia, India, Taiwan, Thailand, Vietnam and South Korea.

Expansion to these countries represents the latest stage in a phased global rollout that began earlier this calendar year.

By providing access to data insights as well as learning and enablement tools, PartnerCentral equips partners with the business intelligence they need to capitalise on new opportunities and market trends. It makes self-service simple while automating pricing, quoting and ordering – speeding up sales cycles and allowing orders to be tracked with ease.

“We’re excited to be bringing the benefits of PartnerCentral to eight more key markets in Asia,” said Wilson Ho, Managing Director, Asia at Westcon-Comstor. “We’ve had extremely positive feedback from existing PartnerCentral users across APAC and further afield, with many observing that it is saving them time and effort while aiding their transition to subscription and recurring revenue models. We ultimately want all our partners worldwide to accelerate their growth by harnessing the power of PartnerCentral, and today’s expansion represents a key milestone in our global rollout.”

“With PartnerCentral, we’re building on the business transformation journey we have been on for the last five years, shifting to the second wave of a more automated, digital engagement,” added Patrick Aronson, Executive Vice President, Asia Pacific and Chief Marketing Officer at Westcon-Comstor. “In doing this we are giving our partners the support they need to evolve their offerings at the right time and at the right pace. We need to give them the tools to succeed and ensure they have access to data and educational resources they need to serve their customers in a changing and demanding market.”