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Channel Research Report

2025 Channel Research Report

Mastering the maze: Accelerating the channel’s journey to cloud success

Cloud innovation is happening fast, and customer needs are getting more ambitious and complex. But how prepared are partners to meet these demands?

We surveyed almost 900 partners in eight countries to find out their challenges, opportunities, and strategies in the cloud space.

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Key Insights

85%

of partners see developing a cloud practice as a priority.

69%

of partners say their customers are looking for specialised cloud skills,

43%

of partners are experiencing challenges with skills shortages

Explore more insights from our previous research

2024 Channel Research Report

Bridging the Gap: Power Up Your Data for Channel Partner Transformation

The next wave of digital transformation is upon us and data is at its heart. For partners scaling their XaaS business, accessing and using the right data is key.

We surveyed 500+ partners in 9 countries to find out partners’ data challenges, opportunities, and game plans.
 

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2023 Channel Research Report

Navigating the shift: The role of distributor marketplaces in Partner Success

In this research report, you’ll learn:

  • What challenges and opportunities partners are facing as they transition to XaaS models
  • How far partners are in their transformation journey
  • How distributor marketplaces can help partners overcome challenges and accelerate their transition to XaaS models 

 

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