One ecosystem. Shared success.
The biggest change to Cisco’s Partner Program in 40 years. The Cisco 360 Partner Program updates and improves Cisco's traditional partner programs.
Here’s what’s changing:
Cisco
Networking. Cybersecurity. Collaboration. Infrastructure.
Why Comstor?
We want to help you grow and achieve your Cisco business potential through our value-added services and engagement.
Explore our services and grow your Cisco business today!
Cisco 360 Partner Program
Simplification
Cisco 360 will simplify the structure of previous programs by consolidating various incentive and rebate programs, into a single structure called Cisco Partner Incentive and simplifying four partner statuses to two.
Focus on Value
Unlike older programs that focused on large transactions, the Cisco 360 Program emphasis is on the value partners bring to customers. This shift is designed to attract more Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs).
Training Investment
Cisco 360 includes an $80m investment in partner training and skill development. This investment supports initiatives like all-access Cisco U, subscriptions and quarterly training events focusing on AI, security, and networking.
Transition Period
The rollout of Cisco 360 will be gradual, with a 15-month transition period leading up to its full implementation in February 2026. This approach ensures that partners and distributors are well-informed and supported throughout the transition.
Splunk Integration
The Cisco 360 program will integrate with Splunk’s Partnerverse program, reflecting Cisco's broader strategy to create a unified partner ecosystem.
Cisco 360 Partner Program Guide
Learn the ins and outs with our useful guide.
Propel your business forward with Cisco’s innovative technology solutions.
As a leader in networking hardware, telecom equipment, and high-tech services, Cisco keeps partners connected to what’s next. Their solutions – including products from OpenDNS, Webex, Jabber, and Jasper – cover the markets that matter most, such as IoT, domain security, and energy management.
Networking
Connect users, devices, applications, and workloads wherever they are with Cisco’s secure, intelligent networking solutions.
Cybersecurity
Secure all networks, endpoints, email, and cloud for comprehensive protection, no matter where the user is.
Collaboration
Keep teams connected, no matter where they are. Cisco Collaboration boosts employee engagement and customer experiences, while helping your customers work smarter.
AI-ready data center
Connect high-performance, sustainable networks with Cisco’s Data Center Networking and advanced infrastructure. Build and manage modern, scalable data centers with ease.
Managed Services for SMBs
Reduce confliction resolution time, improve security, and enhance customer experiences with Cisco’s MSP solution stack – a great way to open new opportunities and capture recurring revenue.
Staging and configuration
Test and install components, preload software and firmware, and cut lead times and costs.
Software and Services
Get the most value from your investments with Cisco services and meet today’s customer expectations. Unlock high-value opportunities with Comstor and Cisco software and services.
Comstor: The no. 1 Cisco dedicated distributor
Exclusively Cisco-focused
We focus purely on Cisco, meaning we can offer highly specialised support, product expertise, and enhanced value.
Strong program alignment
We align closely to Cisco to help you maximise returns from channel programs and incentives.
Real-time AI support
Our one-of-a-kind Comstor Bot integrates with our ecommerce platform to help you navigate Cisco in real time and achieve greater success.
Tailored training and education
Our programs, designed for Cisco’s ecosystem, give you the skills to sell Cisco successfully.
Advanced logistics
From reverse logistics to branded shipping, we’ll streamline your supply chain with faster delivery and smarter inventory management.
Staging and configuration
We’ll get your products deployed quickly and efficiently, with our certified engineers providing long-term or project-based support for you and your customers.
Partner co-marketing support
We offer custom campaigns and funding aligned to Cisco’s strategy. Using detailed data, we boost your win rate and make lead generation and sales funnel creation more effective.
AWS Marketplace opportunities
We’re the first distributor to offer DSOR and CPPO offers to partners, helping you grow and capture part of the $85 billion* opportunity.
*Canalys
Splunk enablement
Our specialised enablement helps you get started with Splunk and grow your business.
Starting your Cisco partner journey
There is no better place to start your Cisco journey than with Comstor.
Onboard
Our Cisco-focused onboarding team helps you every step of the way – setting up a Cisco account, credit, training, technical support, and lead gen.
Specialise
We’ll will support you with specialist technical knowledge and resources.
Enable
We’ll guide you through Cisco’s programs and accreditations, helping you secure recognition, continued investment, and growth.
Awards
From left; Pia Hauberg, Comstor Country Manager - Denmark & Iceland; Steen Jensen, Comstor Partner Success Manager; Jeaneth Larsen, Comstor Inside Account Manager; Jesper Nellemann, Cisco Distribution Account Manager.
Taken at Cisco Partner Summit in San Diego.
From left: Sarah Walker, Chief Executive Cisco UK & Ireland VP; Clive Hailstone, MD comstor UKI; Tom Saunders, Sales Director Comstor UKI; Aine Rogers, Cisco Managing Director of Small and Medium Enterprise UKI; Joachim Mason, Managing Director, Partner Sales, Cisco UK & Ireland.
