Westcon-Comstor Named Distributor of the Year for Creativity at Reseller News Innovation Awards 2024

Westcon-Comstor has been honored with the prestigious Distributor of the Year in Creativity award at the 2024 Reseller News Innovation Awards. This recognition celebrates the major strides made by Westcon-Comstor’s Cisco SMB Surge initiative, which has transformed Cisco’s distribution landscape for small businesses in New Zealand.

The Reseller News Innovation Awards, held on November 28th at Auckland’s Cordis Hotel, is a standout event in New Zealand’s IT calendar. The awards bring together an impressive lineup of industry leaders, including partners, vendors, distributors, and individuals, to highlight excellence and innovation across the technology ecosystem. This year featured 118 finalists from 50 organisations, showcasing the best talent and solutions driving the industry forward.

Westcon-Comstor was nominated in four categories, reflecting the breadth of our impact across New Zealand’s IT landscape:

• Distributor Innovation for Software
• Distributor Innovation in Creativity
• Innovation for Good (DE&I)
• Personal Innovation – Technical Excellence for Juan Liu’s contributions

The winning initiative: Cisco SMB Surge

Our win in the Creativity category recognised our transformative Cisco SMB Surge initiative. This program completely redefined how Cisco’s enterprise solutions are distributed to small businesses across the region. Through a dedicated SURGE team, the initiative:

• Bundled key Cisco solutions: Developed the innovative “Business Experiences” bundle, which combines four essential Cisco solutions with user-friendly cloud management tools and flexible pricing options.
• Streamlined operations: Simplified processes to empower partners, enabling faster adoption and seamless integration of enterprise-grade technology into SMB environments.
• Empowered Partners: Provided tools and resources to help partners transition from resellers to strategic advisors, driving growth and differentiation in a competitive market.

The result? Business-critical technology became accessible to small and medium-sized businesses. This strategic approach not only boosted Cisco’s footprint in the SMB sector but also fostered significant partner growth, reinforcing Westcon-Comstor’s role as a leader in driving channel success.

“Westcon-Comstor wins this award for transforming Cisco’s distribution in NZ by making enterprise solutions accessible to small businesses through their dedicated SURGE team. They streamlined operations with their innovative “Business Experiences” bundle, combining four key Cisco solutions with flexible cloud management and pricing tools. This resulted in significant partner growth, while enabling partners to evolve into strategic advisors.”
-- Reseller News Innovation Awards 2024

Driving Partner Success with innovation

This award is a testament to everyone involved in the Cisco SMB Surge initiative and the broader Westcon-Comstor team. We’re committed to empowering our partners with innovative strategies, helping them evolve to meet customer demands and unlock new opportunities.