Intelligent Demand (iD) is our analytics-led sales and marketing programme that leverages data insights, market intelligence, and channel expertise to deliver actionable insights for business growth in the Balkans.
The IT market across South-Eastern Europe is highly competitive. We know how hard it can be to get your customers to invest in new technologies. This is why we created iD.
iD uses predictive data analysis to help you identify the best opportunities. We look at the market and show you the prospects that have a much higher propensity to close.
The programme prioritises insights to support your sales and marketing activity. We help you maximise your customer lifetime value with proven, measurable returns on investment.
Backed by best-in-class technographic and intent data, expert analyst research, channel expertise, market understanding, and data science, iD supports the journey to a data-driven growth strategy.
Making the shift to everything as a service is a big step. iD, along with tools like Partner Insights, gives you an analytical and data-led approach to business transformation.
As an analytics-led technology solutions provider, we’re uniquely positioned to drive your business growth. We provide the business intelligence and market data forecasting you need to succeed in the Balkan IT channel.
We recently surveyed our partners to understand their struggles. In our channel research report, we found that 97% of our partners see data as important for their service transformation. However, 56% struggle to handle multiple diverse data sources and types and 54% say access to the right data to support lifecycle selling is a key challenge.
57% of partners use data and analytics to ‘expand’
47% of partners use data to ‘analyse’
39% of partners rely on market research as their primary source of data
We solve these challenges by giving you clean, accurate, and highly relevant data tailored to your local market.
Take a smart, highly targeted approach to accelerate your sales and marketing activity.
Identify additional solutions for your end customers and increase share of wallet.
Use predictive analytics to find new opportunities and execute effective campaigns. We help you spot trends in your region before your competitors do.
We base our insights on a massive foundation of real-world data. The iD programme uses data on a truly global scale.
25M
End-customer prospects
28K
Channel partners
>140
Sub-segments of IT spend
120M
Installed technologies
